We love working with PR agencies and helping them bring their brands to life through creative briefs.
This week we had the pleasure of working with Ketchum PR on a new product launch for their client Herbal Essence. It also gave us the opportunity of working with our fav partners Maître Choux, on a brand inspired Choux Box.
Thirty of the top beauty press including Marie Claire and ELLE were treated to a beauty Choux Box conveying the new products’ scent and ingredients in a very beautiful and unique way.
The focus of the product launch was Herbal Essence’s new shampoo + conditioner Rose Scent from the Ignite My Colour range, which were nestled amongst seasonal flowers and foliage which complemented the product’s colours. Flowers included Hot Pink All for Love Roses (our all time fav and signature rose), Hot Pink Spray Roses, Green Hypericum Berry, Hot Pink Hydrangea, Pink Dahlias, Green Alchemila Mollis and finished off with touches of lime green foliage.
Also included in the beauty Choux Box were four delicious éclairs from Maître Choux, again co-ordinating with the brand’s colour and ingredients, and featured Spanish Raspberry Pink and Red Love.
It’s always such a delight to collaborate with brands and agencies and what a way to indulge your senses!