Flower Blog

Fleurs de Villes 2019


We were thrilled to be involved in this year's Fleurs de Ville taking place at Covent Garden and partnered with botanical drink brand Fentimans and their Rose Lemondade.

Fleurs de Villes showcases wonderous artful flower displays, creating pop ups around the world, building engagement with audiences and creating experiences to remember. It is an opportunity to showcase a city’s world-class floristry talent.

This year, Fleurs de Villes came to Covent Garden from 15-19 May, where florists and their brand partners exhibited their creations, demonstrating their floral artistry.

Working in partnership, All For Love London and Fentimans Rose Lemonade created a stunning masterpiece!  The Mannequin series combines fashion and inventive fresh floral installations through creative and artful displays. The floral-dressed mannequins were displayed in the iconic Central Avenue corridor of Covent Garden market building.

Commenting on the design and creation, Ruth Davis, CEO and Artistic Director All For Love London, says: "Inspired by the English Rose Gardens that are the source of Fentimans hero product, their Rose Lemonade, we decided to use all elements of 'The Rose' in our design. From petals to buds, stems and blousey flower heads, we are utilising every part of the beautiful garden rose to create a stunning, organic, feminine interpretation of Fentiman's classic English refreshment in flowers'. 

Here is a beautiful drawing that Ruth did during the planning stages, so true to life.

The dress was hand stitched and made entirely out of fresh material. It was elegant, feminine, pretty and stylish.

Thank you to Amy O'Boyle for the photography.

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