Earlier this year we announced that we would be launching a new charity arm to the business called 'Loved Again', which recycles our wedding and event flowers.
We are now delighted to now share further details with you.
All For Love Founder, Ruth, began her journey into flowers initially as a form of therapy whilst she herself was unwell. Years later she’s never looked back, and could not imagine doing anything other than floristry, due to them being an integral part of her well-being! Having come through the other side and having had flowers play a huge part in her healing journey, Ruth wanted to launch 'Loved Again', which recycles All For Love’s own event and wedding flowers into beautiful bouquets and arrangements, donating them to local mental health initiatives and charities.
We believe that flowers are a wonderful form of therapy that can bring so much joy to someone's day. Often in our line of work there can be an element of wastage of such beautiful flowers and our aim is to put them to good use and see them bring happiness once again.
Here are just a few examples of occasion where our 'Loved Again' flowers have been able to give joy again.
We were beyond honoured to provide flowers to dress the London Marathon Post Race Reception for the wonderful charity, Heads Together. Heads Together is part of The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, whose purpose is to change the conversation on mental health and was also the London Marathon 2017 Charity of the Year.
Then here are just a few examples of how our lovely brides share the joy of their wedding flowers with others.
Firstly as Great Ormond Street Hospital...
And then secondly, a couple kindly donated their wedding flowers to a local residential care home for the elderly, who were delighted with the flowers...