2014
THE BEGINNING
2016
BEYOND BORDERS
Demand grows, and so does the vision. All for Love steps onto the international stage, designing destination weddings and floral experiences across Europe and beyond.
All for Love is born. Founded by Ruth, driven by instinct, creativity, and an obsession with flowers. A small team, big ideas, and a belief that floristry is more than just blooms it’s storytelling. By her side from the very start Maple, Ruth’s loyal four-legged shadow, always watching, always waiting, always in the flowers.
2017
SCULPTURAL & ARTISTIC EXPANSION
Floral design takes on a new dimension. All for Love London pushes the boundaries of traditional floristry, creating public art, large-scale installations, and sculptural commissions for fashion houses, brands, and immersive experiences.
2021
LUXURY, CULTURE, COUTURE
All for Love London cements its place among the world’s leading floral ateliers, collaborating with top-tier luxury brands like Dior, Burberry, and Prada, bringing florals into the world of high fashion and experiential design. Maple, still ever-present, now a seasoned studio veteran, weaving between petals and production.
Today
ALL FOR LOVE, ALWAYS
From intimate wedding moments to grand-scale floral artistry, All for Love London continues to redefine what floristry can be - led by passion, purpose, and a growing creative family.
2024
EVER EVOLVING
A decade in, and still pushing boundaries. An incredible team of artists now surrounds Ruth - each one helping to bring the boldest ideas and most intricate visions to life.
Our floral footprint
