CHELSEA IN BLOOM

Each May, the streets of Chelsea are transformed into a world of fantastical florals. As one of London’s most iconic annual events, Chelsea in Bloom invites us to reimagine the everyday through flowers, playful, bold, and wildly creative.

THE ART OF GOING BIG IN BLOOM

  • Chelsea in Bloom 2025

    FLOWERS IN FASHION

    This year’s celebration blurred the lines between floristry and fashion. A towering floral lipstick offered a bold nod to beauty, while a colossal green sunhat invited passersby to step beneath its brim and pose. Gian boots and a basket bag bursting with blooms brought couture into the streets, playful, textural, and unmistakably us.

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  • Chelsea in Bloom 2024

    FLORAL FEASTS

    For Chelsea in Bloom 2024, we reimagined a childhood classic in full floral bloom. A towering caterpillar arch, designed not only to delight the eye but to invite children to play and wander through its vibrant form. Scattered beneath, sculpted fruits nestled among fresh flowers added a joyful, interactive layer to this botanical dreamscape.

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  • Chelsea in Bloom 2023

    FLOWERS ON FILM

    Jungle scenes to golden icons, this year’s celebration of cinema brought florals to the big screen. A towering Lion King tableau roared to life in grasses and plume, while oversized cinema tickets and an Oscar-worthy statuette nodded to film’s grandeur. Each installation captured a different frame - wild, romantic, or nostalgic woven together through texture, colour and clever storytelling. A tribute to the magic of movies.

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  • Chelsea in Bloom 2022

    BRITISH ICONS

    From a royal guardsman standing to attention to a towering crest flanked by a lion and unicorn, every detail paid tribute to the best of British. Bursting from post boxes and bunting-lined streets, florals met heritage in a nostalgic nod to tradition reimagined in signature All For Love style.

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  • Chelsea in Bloom 2021

    EXTRAORDINARY VOYAGES

    For Chelsea in Bloom 2021, we brought the spirit of travel to life through flowers. A towering Statue of Liberty cloaked in foliage, camels and a pyramid resting in the sand outside the Saatchi Gallery, and a hot air balloon mid-ascent, floating above a bed of blooms. Each installation told a different chapter—transporting visitors across continents without leaving Chelsea. A celebration of wonder, whimsy and the places that spark the imagination.

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